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WHAT IS UNIQUE VALUE PROPOSITION AND WHY IS IT IMPORTANT?

Many go into business without realizing the importance of this phrase that is often used in marketing. Your Unique Value Proposition distinguishes your product or service offering from others. It defines the unique value you offer your customers and the reason why they should be buying from you and not from the others. Here are…

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FIVE REASONS WHY START UPS SUCCEED

VALUE PROPOSITION Customers buy your products and don’t buy from others, because you can deliver the value they are looking for.  After getting feedback from your customers, and as you reach the take off stage, define your value proposition well so that you know what to highlight in your packaging, in your promotion and distribution.…

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GRADUAL INCREASE

Why does the bible teach gradual increase in wealth creation? Understanding this important principle is a key to understanding and acting on the stewardship mandate, which we kingdom people are involved in everyday of our lives. What are the reasons for gradual increase? 1. People want instant solutions to problems they themselves create without acknowledging…

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FROM BREAKING TO BREAKTHROUGH

When the first generation Israelites journeyed through the wilderness, a vast and treacherous desert, God protected and fed them daily with manna and quail from the sky and water from a rock. God had just taken them out from slavery in Egypt thru various signs and wonders, yet all that was heard from them were…

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WHEN THE ECONOMY SHRINKS, WHAT CAN WE DO?

The world rejoices when there is high GDP growth, which means more value was added to the economy. But today, it is groaning over negative GDP growth. GDP is the sum total of all the value of goods and services produced in an economy. A healthy economy grows its GDP in order to support a…

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BEGIN WITH THE LOW HANGING FRUIT

When picking fruits, the first fruit that one should take is not the best-looking one that is way above the rest but the one that will require the least effort and can be reached without a ladder or a pole. It may not be the best looking one, but that fruit will certainly start filling…

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Power of Prayer in Business

By: Estela de Jesus   Does it ever feel like God doesn’t hear you? I prayed and laid hands on this brochure 14 years ago! Let me tell you a story… In 2005, having difficulty getting clients, Boni and I decided to offer his financial consultancy services through Direct Mail.  I prepared a 3-fold colored…

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BUSINESS MUST MAKE MONEY

As a financial consultant, I have encountered people who say that they want to go into business, but don’t want to make too much money. This may sound absurd but true. Some people feel guilty when they make too much money. This attitude can elicit praise from people who are looking for altruism which is…

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THE ONE BILLION PESO QUESTION

Instead of wealth which we desire, we were all given the ability to create it. That is how much God trusted us that we will use that ability to serve His purpose. Our choice is not between ability and wealth. One is given while the other is produced by us. One is a tool while…

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