FIVE REASONS WHY START UPS SUCCEED

VALUE PROPOSITION Customers buy your products and don’t buy from others, because you can deliver the value they are looking for.  After getting feedback from your customers, and as you reach the take off stage, define your value proposition well so that you know what to highlight in your packaging, in your promotion and distribution.…

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BUSINESS MUST MAKE MONEY

As a financial consultant, I have encountered people who say that they want to go into business, but don’t want to make too much money. This may sound absurd but true. Some people feel guilty when they make too much money. This attitude can elicit praise from people who are looking for altruism which is…

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